GM Super Bowl spot proves class trumps clever.
Good branding is just that. A well crafted message that enhances the brand.
GM achieved this perfectly with their perfectly timed, perfectly written message for
the 111 Million-plus viewers.
Running the “Halftime” themed message of thanks, resurgence and optimism at the start of Halftime
was an equally genius move.
The economics work out too. .06 an impression the the heart of the American car buying public.
Kudos to the folks behind this great work. In an environment of gags, stunts and over-produced
chest-beating, the unexpected power of Clint Eastwood –and the honest truth, made GM an underdog
we all want to root for.
Well done.
